Vicious Biscuit to Debut in Columbia with Fierce Flavors
Charleston-Born Vicious Biscuit brings its award-winning fast-casual breakfast concept and unique biscuit creations to Columbia, South Carolina, unfolding a fresh chapter in the city’s vibrant food scene. The new location, located at 3246 Forest Drive in Forest Acres, is set to open its doors this spring.
Unrivaled Southern Hospitality and Creative Cuisine
Vicious Biscuit has successfully whipped up a devoted following of brunch fanatics through its irresistible biscuit inventions and unrivaled Southern hospitality. Playfully named menu items such as The Vicious, The Fat Boy, Hen Solo, and The Animal Farm, demonstrate its dedication to creating fierce flavors and inventive combinations. Furthermore, dishes like Sweet Puppies embody the brand’s appeal to mixed generations with a focus on crafting a genuinely enjoyable brunch experience.
Vicious Biscuit’s Growing Presence
The upcoming Columbia location is part of Vicious Biscuit’s expansion journey, marking a significant milestone for the restaurant’s co-founder and CEO, George McLaughlin. As a native of Columbia, this launch represents a sentimental homecoming for McLaughlin, who began his flourishing career as a restaurant developer in this city. He identifies the vibrant energy and culture of Columbia as a perfect fit for Vicious Biscuit’s brand identity.
Unique Breakfast Creations and Endearing Service
The 3,250 square-foot location will serve guests from 7 a.m. to 3 p.m. Monday through Friday, and on weekends from 8 a.m. to 3 p.m. The culinary core of Vicious Biscuit revolves around their signature biscuits, pairing brunch traditions with innovative twists. The all-day-delicious menu features freshly baked biscuits filled with a range of ingredients spanning from crispy fried chicken and maple sausage gravy to a variation of huevos rancheros. Patrons can also opt for healthier dishes like the oatmeal power bowl and keto bowl. A “Jam Bar” featuring custom fruit jams and house-made butters add enticing accompaniments to the meal options.
A Celebrated Homecoming for the Founder
The upswing of Vicious Biscuit’s Columbia launch holds a special place for McLaughlin. It was here that he opened his first franchise of McAlister’s Deli in 2004, setting the ground for his career in restaurant development. Over two decades later, the same spot will welcome the new Vicious Biscuit, making this venture a full-circle journey for McLaughlin.
About Vicious Biscuit
Founded in 2018, Vicious Biscuit is a trailblazing fast-casual breakfast brand that originated in Charleston, SC. The company is renowned for its comfort meals, never failing to impress with a line-up of over-the-top, handcrafted meals. Vicious Biscuit now owns and operates seven locations across South Carolina, North Carolina, and Florida. In terms of expansion, the brand has awarded 38 franchise units across various states, including Utah, Florida, Ohio, Mississippi, Indiana, Louisiana, Alabama, and Tennessee.
