Lawyer Leads Crackdown on THC Products in Omaha

News Summary

Attorney General Mike Hilgers has initiated a major enforcement action against THC products in Omaha, issuing cease-and-desist letters to 104 retailers. This extensive crackdown follows a joint investigation revealing noncompliance among 35 companies selling THC-heavy products falsely labeled as hemp. Retailers face a strict deadline to remove these items, or they risk legal consequences, including potential felony charges. This initiative is part of a broader strategy to regulate cannabis commerce across Nebraska, emphasizing consumer safety and compliance with state laws.

Crackdown on THC Products in Omaha: Attorney General Targets Retail Locations

In an aggressive move to clean up Nebraska’s cannabis market, Attorney General Mike Hilgers has launched a significant enforcement initiative against THC products sold in Omaha. On March 20, 2025, Hilgers issued cease-and-desist letters to a staggering 104 retail locations, challenging them to comply with state regulations surrounding THC content and labeling.

THC-Heavy Products Under Fire

This operation stems from a joint investigation undertaken by Hilgers and the Douglas County Sheriff’s Office, focusing on products marketed as hemp. The investigation revealed that 35 companies had been selling items that, while labeled as hemp products, contained noncompliant levels of THC. Each store was discovered to be in violation, selling at least one product that may endanger consumer safety due to inaccurate labeling.

Hilgers expressed deep concern regarding the rising “synthetic delta-8 crisis” in Nebraska. The analysis of the products found that violations of the law are occurring consistently across various cities, showcasing a troubling trend in the state’s attempt to regulate cannabis-related goods.

Products at Risk and Consequences of Noncompliance

The list of targeted products includes items such as Kushy Exotic THCA Flower, Flying Horse Vape-9G, and Road Trip Gummies. Retailers are now on the clock, tasked with removing these products from their shelves within a 30-day deadline. Failure to comply may lead to legal action, jeopardizing not only their ability to sell such products but also their tobacco licenses.

Additionally, Hilgers intends to present findings to Douglas County Attorney Don Kleine, which could result in potential criminal charges against those who violate cannabis laws in Nebraska. It is essential to note that selling any amount of cannabis in the state is classified as a felony, punishable by up to 20 years in prison and fines reaching $25,000.

A Broader Enforcement Strategy

This enforcement isn’t an isolated incident; Hilgers has previously taken substantial legal action against THC retailers, filing 15 lawsuits for unfair and deceptive trade practices, 12 of which have already been settled. This most recent initiative is just the beginning, as it aims to expand beyond Omaha to cover the entire state of Nebraska.

For every noncompliant product still on the shelves, Hilgers is poised to impose fines of up to $4,000, stressing that no businesses in Omaha would be exempt from these regulations. His office is adamant about the principle that consumer protection is of utmost importance, irrespective of any personal opinions on broader cannabis legalization efforts.

Legislative Backing for the Initiative

Supporting this enforcement effort, state legislators including Senators Kathleen Kauth and Jared Storm joined Hilgers at a press conference. Kauth is sponsoring Legislative Bill 316, which seeks to redefine hemp and regulate hemp derivatives to enhance public safety. This legislative support underscores a concerted effort to tackle cannabis-related issues head-on.

What Lies Ahead for Retailers

As the deadline looms, affected retailers face a critical juncture. Compliance is not only a necessity to avoid litigation but also essential to uphold their reputations in the community. The crackdown serves as a stark warning to all business owners: the era of lax consequences for THC-related violations is over, and Nebraska will enforce its cannabis laws with noticeable rigor.

As the situation develops, consumers and retailers alike will be keenly watching how the enforcement actions unfold and what future regulations will emerge from this ongoing crackdown on the THC market in Nebraska.