International Apparel Brand “PAIGE” to Open Massive Retail Location on Charleston’s Iconic King Street
Charleston, known for its historic charm and buzzing lifestyle, is set to enrich its retail scene with the upcoming opening of international apparel brand, PAIGE. The renowned name among the fashion industry is bringing its 23rd retail store to 369 King Street in downtown Charleston, marking its largest location to date.
PAIGE Enriches Its Retail Network with Charleston Store
The store, which is to open doors in the summer of 2024, will feature an extensive selection of men’s and women’s apparel, a testament to the brand’s comprehensive inventory. As announced, the offerings will range from denim, knits, outerwear, to swimwear, footwear, and leather goods, providing a complete shopping experience to Charleston’s fashion-conscious consumers.
Blending the Local Charm with Branded Excellence
PAIGE is committed to honoring the distinctive style and historic aesthetics of Charleston while integrating it with its signature chic and innovative fashion offerings. Paige Adams-Geller, the co-founder and creative director of PAIGE, along with her creative team, took inspiration from the rich heritage and southern charm of Charleston. The brand has seamlessly encapsulated this vibe into the store’s interior, amalgamating design elements like vintage leather furniture, marble accents, jute, and an impressive 12-foot wooden table.
This fusion of local distinctiveness and the individuality that PAIGE is known for is expected to provide a unique shopping experience that pays tribute to both the fashion brand and Charleston’s distinctive style. Sprawling across over 3,000 square feet, the store will house an equal selection of men’s and women’s merchandise, underscoring the brand’s well-established expertise in denim crafting and its diversified product palette.
A Milestone in PAIGE’s Continual Brand Expansion
Co-founder Paige Adams-Geller shared her enthusiasm about the upcoming launch, stating that Charleston has always been on her list for expanding PAIGE boutiques due to its distinctive neighborhood feel, a profusion of vibrant restaurants, and a unique local charm. This expansion marks a significant landmark in PAIGE’s history, aligning with its 20th anniversary and resonating with its future expansion plans within the US and internationally.
While this marks a significant milestone for the brand, it’s also a promising addition to Charleston’s buzzing King Street. The city’s retail landscape is expected to be elevated by the arrival of this internationally renowned brand known for its remarkable craftsmanship and trend-setting apparel.
A New Destination for Day to Night Fashion
PAIGE looks forward to catering to Charleston’s vibrant community and visiting shoppers alike, seeking to become their preferred fashion destination. It promises to deliver a comprehensive range of trendy, high-quality fashion pieces that seamlessly transition from daytime to evening wear. With its grand opening slated for the summer of 2024, the PAIGE retail store on King Street is poised to shape a new fashion narrative in downtown Charleston.
