Exciting Launch of Filson’s Women’s Line at M. Dumas & Sons in Charleston
Charleston had some lovely weather recently, with sunny skies and warm temperatures reaching a pleasant 82°F. It was the perfect backdrop for a special event at M. Dumas & Sons, a beloved retailer located right on the bustling King Street.
Relaunching a Classic
On October 19, M. Dumas & Sons hosted an official relaunch of Filson’s women’s line, which had been on a temporary hiatus for three years. This opened up a fantastic opportunity for outdoor enthusiasts to explore a fresh selection of women’s flannels, sweaters, and outerwear that have been tailored to fit the female form more effectively than ever before.
Account executive Greg Gramman, who flew in from New York City, was on hand to showcase the new offerings. He explained how the collaboration with Italian wholesaler WP Lavori has resulted in items that not only look great but are also softer and more comfortable. “The thing with us is not so much fashion,” he shared. “We’ve been around since 1897, so we’re a classic brand. We’re just making it a little more feminine.”
Filson’s Rich Heritage
Filson has a storied history rooted in providing tough and reliable clothing for those forging ahead in rugged terrains and harsh conditions. According to Gramman, “C.C.F. Filson started making clothes because there was nothing out there, and people needed heavy wool.” Today, Filson’s legacy continues, maintaining that tradition while evolving to meet modern needs.
Quality You Can Count On
If you’ve ever owned a piece of Filson gear, you know it’s built to last. Gramman highlighted how Filson’s flannels and fishing gear are especially popular, noting, “These shirts are unusually durable.” Many Filson enthusiasts pass down their flannels through generations, a testament to the quality. “You can wash our stuff, you can wear it in, but you can’t wear it out,” he advised enthusiastically.
Come Explore the New Line
For those in and around Charleston, M. Dumas & Sons is the go-to location for discovering all things Filson. Their beautiful storefront, marked by the iconic green sign, stands as a beacon for shoppers looking for high-quality outdoor wear. In addition to Filson products, they also carry a variety of other denim and outdoor apparel that make exploring the great outdoors all the more enjoyable.
And if you’re not in Charleston’s historic district, fret not! M. Dumas & Sons recently opened a new location at 1225 Belk Drive in Mount Pleasant Towne Centre, making it even easier for customers across the Lowcountry to access their favorite outdoor clothing and accessories.
Visit M. Dumas & Sons Today!
So, whether you’re looking for stylish new outdoor gear or just want to check out the latest Filson collections, M. Dumas & Sons is the place to be. With friendly staff on hand to help you find exactly what you need, you’ll leave sporting not just great gear, but also a smile.
For more information on their collection or to see what else they have in store, you can visit their website or stop by either of their locations! Don’t miss out on the chance to step out in style while enjoying the beautiful Charleston weather.
