Exciting Innovations Ahead at BUILD: The Dev Conference for AI & Apps!

Exciting Innovations Ahead at BUILD: The Dev Conference for AI & Apps!

Chicago is buzzing with excitement as we gear up for BUILD: The Dev Conference for AI & Apps, happening from November 12 to 14. This year’s event promises a treasure trove of insights, innovations, and product announcements that are sure to push the limits of what we can achieve in the AI Data Cloud.

Shifting Tides in Marketing

For those of us keeping a close eye on marketing trends, it’s been fascinating to witness how certain powerful elements have taken root in recent years. The rise of advanced AI, the urgent focus on privacy, and the demand for a data-first strategy are no longer just fleeting trends; they have established themselves as the cornerstones of the new marketing landscape. As we approach 2025, it’s clear that these dynamics have fundamentally reshaped the technologies and techniques that successful marketers rely on.

A New Era Defined

To make sense of this evolving landscape, the latest edition of The Modern Marketing Data Stack (MMDS) delves deep into what it means to build an effective marketing strategy in this brave new world. Gone are the days of a simple tower of technologies – welcome to the era of data gravity, where the focus is on large, unified data sets that drive every decision. This shift allows marketers to create truly interconnected tech ecosystems that leverage a central data core.

Insightful Findings from the AI Data Cloud

In a recent study involving over 9,800 customers within the Snowflake AI Data Cloud, researchers uncovered key strategies that businesses are embracing to drive growth. This research ran from May 1, 2023, to April 30, 2024, and highlighted how new strategies are emerging in this AI-driven, privacy-first era.

Game Changers in Marketing Technology

The report presents three game-changing factors that are equivalent in impact to the arrival of the smartphone. These elements are not merely variations from the baseline but are transformative shifts in how we think about marketing tools and strategies. The changing status quo means that adaptation is essential for survival.

Exploring Trends and Strategies

As we dive deeper into the report, we find a host of exciting trends that have emerged from this new reality. The findings don’t stop at identifying core technologies—they extend to exploring measurement strategies, the sophistication of data-connected applications, and even some real-world marketing success stories.

Broader Impacts on Marketers

This research is a wake-up call for marketers everywhere. It encourages a shift in focus toward technologies that boast a substantial and active customer base while integrating seamlessly into Snowflake’s ecosystem. For proponents of effective marketing data stacks, this is ground zero for innovation and growth.

What Lies Ahead

The report delves into key metrics, measuring how successful marketing tools integrate within the Snowflake environment. It’s clearer than ever before that innovative uses of data and collaborative capabilities are paramount to driving business forward.

Conclusion: Download for More Insights

For those eager to stay ahead in this dynamic landscape, downloading the full report is a must! Discover the technology partners that are leading the charge in this transformed ecosystem and learn about the emerging trends that are set to shape the future of marketing.

So gear up, and let’s embrace this new era of marketing like never before. The world of AI and data presents infinite possibilities, and BUILD is setting the stage for the future—will you be a part of it?