Charleston’s Sipland is Shaking Things Up with Low-Alcohol Options!
Hey there, Charleston! If you’ve been looking for a fresh take on sipping, you’re in for a delightful surprise. The city is buzzing with the launch of Sipland, a trendy lifestyle brand that’s making waves with its focus on low- and no-alcohol beverages. Whether you’re a designated driver, on a health kick, or simply exploring the sober curious movement, Sipland has something for everyone!
From Coffee Chat to Business Venture
The story behind Sipland is all about friendship and open conversations. Co-founders Molly Fienning and Lauren Hakmiller were catching up over coffee when their discussion naturally turned to alcohol and its role in their lives. Lauren proudly shared that she stopped drinking two years ago, calling it “a case of Dry January that won.” That’s impressive!
Molly, on the other hand, found her nightly glass of wine was doing more harm than good. As a busy CEO and mom, balancing her responsibilities while managing her emotions was becoming a challenge. She realized that, “being able to be on and balanced during the day is more important than a glass of alcoholic wine at night.” With that, a spark was lit, and Sipland was born!
A Residency to Remember
Sipland made its debut with a pop-up event at The Charleston Place this past September, showcasing a fantastic array of low- and no-alcohol options. The star of the show? An espresso martini-themed bar that kept the good vibes flowing without the buzz. Partnering with brands like Body Vodka, Seedlip, and El Guapo Bitters, they offered delicious flavor profiles that everyone — alcohol drinkers and abstainers alike — could appreciate.
Expanding the Fun Beyond Charleston
But Sipland is not just about local events in our charming city. Molly and Lauren took their mission on the road and headed to Boston for Notoberfest, the city’s first-ever nonalcoholic beer garden. Sounds like a blast, right? These kinds of “inclusive bar event activations” are at the heart of Sipland’s vision. It’s about creating a space where everyone can enjoy the experience, whether they choose to drink alcohol or not.
The Rise of the Sober Curious
Here’s a fun fact for you: the market for booze-free beverages is booming. With nonalcoholic beer grabbing the title of the hottest brew in the U.S., and the overall sector valued at about $13 billion worldwide, this trend is not slowing down anytime soon. Studies reveal that over 40 percent of Americans are looking to cut back on their drinking — Sipland is ready to cater to this shift! As Molly puts it, “there’s a lot of opportunity” in this space.
What’s Next for Sipland?
Sipland isn’t just a flash in the pan; the brand is here to stay and grow! Molly, who has proven her knack for success with her hot sauce company Red Clay, hopes for similar growth in this new venture. She dreams of a world where nonalcoholic options are as prominently displayed in bars and restaurants as their alcoholic counterparts. “We’d love to be part of that journey,” she said. And who wouldn’t want to be part of a journey toward more inclusive drinking options?
So, Charleston, whether you’re diving headfirst into the sober curious trend or just curious about these innovative options, Sipland is inviting you to explore a new world of flavor. With exciting events on the horizon, it’s the perfect time to give those nonalcoholic beverages a whirl!
