Charleston E-commerce Agency Acquires VL OMNI

Charleston e-commerce Agency, eHouse Acquires VL OMNI

A major change is on the commerce technology front in South Carolina, as eHouse, a Charleston-based commerce agency and Shopify Plus Partner, has acquired VL OMNI, a leading commerce data integration technology and services group. This strategic move looks to broaden eHouse’s services and to meet the growing demands of mid-market and enterprise merchants.

Known for its exceptional range of services: paid media acquisition, retention marketing, conversion optimization, store management and merchant of record services, eHouse has been on an expansion spree. The acquisition of Commerce12 was a stepping stone in its expansion process. With the addition of VL OMNI, eHouse’s arsenal has been further boosted, positioning the company to offer the first ecosystem-native, full-service commerce solution. This new solution includes native iPaaS, ERP, EDI and marketplace connectors and consulting.

Revolutionizing Commerce Technology

eHouse’s CEO, Tony Puccetti, says the strategic acquisition is expected to redefine industry norms by offering centralized, critical infrastructure connections and a holistic suite of services. “Merchants and partners recognize the importance of having one service partner who can be responsible for end-to-end production, implementation, and management of their commerce technology. Our acquisition of VL OMNI propels us to the forefront of commerce,” Puccetti said.

Integrating VL OMNI’s data services will be a game-changer for the company as it will strengthen eHouse’s ability to scale and support enterprise-grade infrastructure. Through its proprietary tech-enabled approach and partnerships with key platforms like NetSuite, Microsoft, Bergen Logistics, eHouse is positioned to address the complex technological issues enterprises face.

The Added Advantage of VL OMNI

VL OMNI brings with it innovative data integration expertise to eHouse’s commerce services. The VL OMNI platform enables seamless bi-directional data flows across various environments adapting to unique business rules for popular selling channels, including direct-to-consumer websites, Amazon, Best Buy, and Walmart.

With VL OMNI on board, eHouse will be able to support a wide range of technology integrations. These include interactions from legacy EDI/AS 400 merchants to over 60 connectors with popular ERP, order and warehouse management systems, with plans for further expansion.

A Future-Ready Company

VL OMNI’s former CEO and founder, Robin H. Smith, excited about her new role as head of integration solutions at eHouse, believes this acquisition brings together leading-edge commerce data integration services with eHouse’s offerings. This supports their vision for a comprehensive digital commerce offering, providing solutions needed by merchants to streamline and connect sales, implementation and support processes.

The newly expanded eHouse now promises a blend of design and development for system scoping, architecture consultation, marketing services and commerce management. These end-to-end solutions are aimed at offering a unique proposition to their clients, enabling them to keep up with constantly evolving commerce technology.