Charleston, South Carolina, has once again captured the hearts of travelers around the nation, solidifying its reputation as a must-visit destination. For the third consecutive year, this charming city has been named the “best small city in the nation” by a popular travel magazine, leaving behind other beloved spots like Santa Fe and Savannah.
With over 7 million visitors annually, Charleston is not just a city; it’s a vibrant community that thrives on its rich history, stunning architecture, and, of course, the warm smiles of its residents. Tourists flock to the historic City Market—a lively hub filled with local vendors and artisans—where visitors can shop for unique crafts or grab a bite of some delectable Southern cuisine.
Andrew Kuhn, president of the Charleston Tour Association, sheds some light on why Charleston continues to dominate travel rankings year after year. He believes that being recognized as the “best U.S. city” has made Charleston a “larger target” for tourists eager to explore its captivating offerings. This swell of interest inevitably benefits local businesses, from cozy eateries to bustling tour operators.
The rankings in the magazine stem from an impressive tally of over 575,000 votes from readers, making it clear that Charleston has earned its place at the top through genuine admiration—and let’s not forget about it sharing some of the glory with Greenville, which now sits proudly at No. 5. It appears that the Palmetto State is indeed a hidden gem worthy of exploration!
Helen Hill, CEO of Explore Charleston, emphasizes that tourism is the lifeblood of the local economy. “Almost 25 cents of every dollar spent in the region is attributed to tourism,” she noted, highlighting just how crucial tourism is for the prosperity of the city. With a staggering impact worth over $13 billion annually, it’s clear that visitors play an essential role in sustaining the charm and vibrancy of this Southern city.
Moreover, the accolades don’t stop there. The prestigious Hotel Bennett, adjacent to the lush Marion Square, made it onto Condé Nast Traveler’s list as the No. 18 best hotel in the world for 2024, proving that Charleston’s hospitality and accommodations continue to hit all the right notes with guests.
Logan McVey, Charleston’s chief policy officer, points out that the city’s appeal lies in its authentic experience. Tourists are eager to see how locals live and breathe within this historical landscape, which has successfully blended modern-day life and timeless charm. “What makes this place special is that the demand is not just about creating something different; it’s about showcasing how we live in a historical city,” McVey said.
And it’s this authenticity that leads visitors to capture countless memories as they stroll down Broad Street or marvel at the architecture that surrounds them. For every beautiful historic home or church they see, there’s a story to be told beyond the façades.
As Charleston’s popularity continues to rise, the city remains vigilant about preserving the very qualities that attract so many visitors. With a focus on maintaining its heritage, locals and city officials are working hand-in-hand to ensure that future generations will also have the pleasure of experiencing the beauty and history of Charleston.
Whether you’re a returning visitor or planning your first trip, now is the perfect time to discover the wonders of Charleston—and there’s no denying it’s a city that welcomes you with open arms!
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