The entrance of Zachary's Daiquiris bar, attracting a diverse crowd.
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Sponsor Our ArticlesZachary’s Daiquiris, a new bar in Charleston, opened on March 1, 2025, but quickly became embroiled in controversy over its allegedly discriminatory dress code. A viral TikTok video accused the bouncer of targeting Black men with restrictions like ‘No Jordans and No ripped jeans.’ The backlash has resulted in negative reviews and calls for the establishment to address racial discrimination concerns. With a charitable foundation tied to its name, the bar’s future hangs in the balance as discussions about fairness and inclusivity continue among patrons.
Charleston has become the center of attention lately due to the grand opening of a new bar, Zachary’s Daiquiris, which has sparked quite the ruckus since its debut on March 1, 2025. Initially, excitement filled the air as local residents anticipated the bar’s unique offerings—a selection of frozen alcoholic beverages named after local landmarks. However, things took a chaotic turn when a viral TikTok video claimed that the bar adopted what many considered an unfair dress code.
In the now-famous TikTok post by user Sarah Baus, the scene was set outside Zachary’s Daiquiris. She alleged that the bouncer enforced a dress code that specifically targeted a group of Black men waiting patiently in line. The restrictions included banning items such as “No Jordans. No ripped jeans. No athletic pants.” As emotions ran high, several other TikTok users quickly joined in to express their discontent, calling the situation embarrassing and labeling it an instance of racial discrimination.
Since the video went viral, the bar has faced a torrent of negative reviews on platforms like Google and Yelp. Customers have been vocal about their perception of the situation, expressing outrage and sharing their disappointment over what they see as blatant racism. One Yelp user noted the establishment’s behavior was necessary to address and encouraged the bar to reckon with its actions. The vibe around the bar has certainly shifted from gleeful anticipation to cautionary tales of unfair treatment.
Initially, Zachary’s Daiquiris posted their dress code on their Instagram on the opening day, reminding patrons of the rules that would be in place after 8 p.m. However, web archives revealed that this dress code was not available on the bar’s official website as recently as February 16. Many are now questioning why such restrictions, especially those that target casual clothing, were enforced so rigidly right from opening night.
Zachary’s Daiquiris is not just an ordinary bar; it features 12 slushy machines dedicated to whipping up a myriad of frozen concoctions that many locals already associate with summertime fun. The inspiration behind the bar’s name, Zachary Elliott, stems from his own touching experience as a Make-A-Wish recipient for bone cancer. In a commendable move, a percentage of the bar’s proceeds is set aside for Make-A-Wish South Carolina, lending a charitable note to this budding establishment.
The backlash resonates even deeper given Zachary’s affiliation with Republic Hospitality, a group already known for its connections to popular shows like Bravo’s “Southern Charm” and “Southern Hospitality”. Notably, some TikTok commenters made the point that Leva Bonaparte, co-owner of Republic Hospitality, has a Black husband, raising eyebrows about the implications of the enforcement of the dress code.
As the dust settles and discussions continue on various social media platforms, Zachary’s Daiquiris has yet to respond to inquiries regarding the alleged discriminatory practices linked to their dress code. With voices coming together from all corners, one can only speculate on whether the bar will take any action or make public statements to address the growing concerns of future patrons.
For the people of Charleston and beyond, the spectacle surrounding Zachary’s Daiquiris has illustrated how quickly a situation can escalate in today’s digital world. Will this controversy lead to change? Only time will tell if the establishment will pull together in the face of the backlash or if it will face further scrutiny from patrons who demand a fair and welcoming atmosphere.
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