News Summary
BriteCap Financial LLC announces the appointment of Evan Day as Vice President of Digital Marketing. With 15 years of data-driven marketing experience, Evan aims to empower small businesses. This follows other recent leadership changes including Pushkar Choudhuri and Dave Lafferty. BriteCap continues to innovate in the lending industry, focusing on providing access to capital.
Exciting Changes at BriteCap Financial
Las Vegas has become the hub of some thrilling news in the world of finance! On December 23, 2024, BriteCap Financial LLC, a prominent non-bank lender, announced the latest addition to their leadership team. Evan Day has stepped into the role of Vice President of Digital Marketing, and it looks like he’s bringing a treasure trove of experience with him!
Meet Evan Day
Evan Day isn’t just your average marketing professional; he comes with over 15 years of experience focusing primarily on data-driven marketing strategies. Imagine someone who can blend data analytics, marketing automation, and lifecycle management into powerful strategies, and you’ll have Evan’s professional profile nailed down. He holds a Master’s degree in Data Science and is currently pursuing a PhD in Neuroscience. That’s some serious educational cred!
A Warm Welcome from Leadership
Richard Henderson, the CEO of BriteCap, expressed his excitement about Evan joining the team. He stated that Evan has a proven track record of transforming customer acquisition and retention strategies, which is music to the ears of anyone who understands the importance of keeping customers happy. Richard said, “We are thrilled to welcome Evan into the fold as we push towards an innovative future.”
Evan’s Vision for the Future
When asked about joining BriteCap, Evan shared his enthusiasm for being part of a growing company committed to empowering small businesses. “I look forward to creating dynamic marketing strategies that will help us reach more small businesses,” he mentioned. It sounds like he’s ready to hit the ground running!
A Look at BriteCap
Now, for those who might not be familiar with BriteCap, let’s break it down: they have been around since 2003, dedicated to providing small businesses with fast, convenient, and affordable working capital. Their unique business model combines advanced technology with non-traditional credit algorithms to facilitate lending. This innovative approach allows BriteCap to finance a wide array of transactions across various sectors including medical, construction, technology, and manufacturing.
Big Changes, New Faces
Evan isn’t the only new face at BriteCap! Earlier in December, Pushkar Choudhuri was appointed as Chief Financial Officer. With over 20 years of experience in financial planning, corporate finance, and investment banking, he too is primed to make a significant impact. Pushkar expressed his eagerness to help increase access to capital for small businesses, aligning perfectly with BriteCap’s mission.
And don’t forget about Dave Lafferty, who was welcomed as the Chief Credit Officer just a few days earlier. Bringing 30 years of experience in credit, risk, underwriting, and portfolio management, he shared that he feels honored to join BriteCap at such a pivotal moment in the company’s journey. It seems BriteCap is gearing up for some exciting advancements!
Future Goals
In discussing the strategic vision, Richard Henderson emphasized the company’s aim to redefine business lending and provide a frictionless lending experience. The plan is to accept a range of credit qualities, specifically A – C, for mid-ticket equipment leases and loans that vary between $15,000 and $5,000,000. With such a broad scope, it’s clear BriteCap is committed to making capital available to a diverse clientele.
The Road Ahead
BriteCap is undoubtedly on the rise, focusing on innovation in the lending space while ensuring that small businesses get the support they need. As they welcome these talented new leaders, it looks like the journey ahead is set to be filled with opportunities for growth and transformation. For more information, you can explore their official website, and keep an eye out for what’s to come.
This fresh wave of leadership might just propel BriteCap to new heights as they continue their dedication to empowering small businesses across the nation!
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Additional Resources
- PR Newswire: Evan Day Joins BriteCap Financial as VP of Digital Marketing
- Wikipedia: BriteCap Financial
- PR Newswire: Pushkar Choudhuri Appointed CFO of BriteCap Financial
- Google Search: BriteCap Financial news
- PR Newswire: Dave Lafferty Appointed Chief Credit Officer of BriteCap Financial
- Google Scholar: BriteCap Financial
