National Black Bartender Competition Debuts in Charleston
Marking a milestone in America’s bartending scene, the city of Charleston welcomed The Great Shakeup (TGS), the first national Black bartender competition. The event that aimed to put a spotlight on the diversity gap in bartending was orchestrated by Charleston native, Latoya Vickers.
Underrepresentation of Black Mixologists
According to a study conducted by the job search company, Zippia, Black mixologists make up less than 6% of America’s bartender population. Vickers, in response to this stark disparity, invited four talented Black mixologists from across the country to participate in The Great Shakeup, a unique event that combined a bartending competition and day party, held on April 26th. The event, held in Ladson, featured a bartending competition, an open bar, appetizers, and music.
Taking a Step Towards Equality
Vickers, who moved to California, returned to her hometown to orchestrate the event, manifesting her dream of curating unique experiences. Her company, Festival Noir, played a major role in bringing the event to life. She emphasized her mission to facilitate “attainable luxury”, creating space for everyone to enjoy refined experiences.
The importance of her Charleston upbringing was clear, influencing her goals and vision for the event. Vickers highlighted that Charleston played a significant role in molding her values and expectations of hospitality, which she carries in all her ventures.
The Cocktail Craftsman Competition
“The Great Shakeup” hosted competing bartenders who had never visited Charleston before. Participants included Sekani Akunyun from Charlotte, Thomas Moore from New Orleans, Alyvia Cain from Indianapolis, and Giovanni Lubin from Manhattan. The competition, known as the Cocktail Craftsman Competition, included three rounds, testing the mixologists’ skills in classic and inventive mixtures.
Popular local duo, The Cocktail Bandits, along with award-winning Chicago-based bartender, Josh Davis, served as judges for the competition. During the event, attendees were free to enjoy the day’s festivities without needing to interrupt their experience for the competition.
The competition stands as a platform for Black mixologists, a chance to shine in an industry where they are significantly underrepresented. This heartfelt intent behind the event broke barriers, providing a space for skilled Black bartenders to be truly appreciated for their artistry.
Elevating Knowledge and Skills
Continuing her mission to further the growth of the Black mixologist community, Vickers hosted a lunch and learn session the day before the competition. The masterclass, aptly dubbed “Elevation,” focused on whiskey tasting and personal branding, offering attendees an opportunity for headshots as well.
This landmark event is a testament to the spirit of equality and the power of bringing diverse talents into the spotlight – a true revolution in the world of American bartending.
