The Beach Company Shines at AAF Midlands Annual Advertising Awards

The Beach Company Receives Recognition at the AAF Midlands Annual Advertising Awards

The Beach Company, a Charleston-based leader in real estate brokerage, development and property management, has recently been honored with three prestigious awards at the American Advertising Federation (AAF) Midlands Advertising Awards.

The company announced its awards on April 3, 2024, emphasizing that it was acknowledged for the brilliant internet commercial campaigns it created for Kiawah River. Kiawah River is a waterfront community on Johns Island, South Carolina, which has been the focus of its advertising efforts.

Karen Brewerton, The Beach Company’s Vice President of Marketing, shared her excitement about receiving such notable awards. “We look forward to the AAF Midlands Advertising Awards each year and are incredibly honored to receive recognition for our team’s advertising efforts,” said Brewerton. “These campaigns portray the essence of Kiawah River, from its strong sense of community to its natural beauty and Lowcountry lifestyle, and we are proud to showcase life within an agrihood.”

Award Categories and Projects

The Beach Company secured three silver awards in the following categories and projects:

• Internet Commercial, Single Spot – “Balance at Kiawah River”
• Internet Commercial, Single Spot – “Lowcountry Pastimes at Kiawah River”
• Internet Commercial, Campaign – “Kiawah River Video Campaign”

These awards were presented by the AAF Midlands during their annual advertising awards competition. This event is a component of the AAF’s American Advertising Awards, the largest advertising contest globally.

The American Advertising Awards aim to embody the spirit of creative brilliance by acknowledging all forms of advertising across all media types, creative of all dimensions, and entrants at all levels, from everywhere around the world.

Significance of These Awards

By receiving these awards, The Beach Company has demonstrated its commitment to creating engaging and innovative advertising campaigns. These awards serve to recognize the company’s efforts in deftly combining creativity with effectiveness to create impactful campaigns that accurately represent the ethos and appeal of its Kiawah River project.

The Beach Company’s achievements at the AAF Midlands Advertising Awards highlight the firm’s reputation as a leader in real estate advertising and its commitment to showcasing the uniqueness and beauty of South Carolina’s real estate offerings. They also underscore the effectiveness of its marketing strategies and its ability to create compelling narratives about the properties under its management.

The Beach Company, with its latest honor at the AAF Midlands Advertising Awards, continues to set the standard for imaginative and results-driving campaigns in the real estate sector.