For the first time ever, the global fitness studio, Barry’s, is now stepping into the South Carolina market. The new fitness addition is expected to host its grand opening in a downtown Charleston location by the end of 2024, according to a recent news release.
Barry’s is a renowned name in the fitness domain, boasting a cult following across its more than 86 fitness studios spread across 14 countries. The brand is renowned for its pioneering HIIT, high-energy cardio, and strength interval training, conducive to a group fitness experience.
The fitness studio, with 25 years of existence, offers RUN x LIFT classes. These engage high-intensity treadmill cardio with strength training, bringing to Charleston what has been labelled “The Best Workout in the World”.
Its South Carolina debut will be hosted at Morrison Yard. Commercial real estate developer, Hill Partners Inc. from Charlotte, facilitated the lease agreement for Barry’s 4,072-square-foot studio space at Morrison Yard. Morrison Yard is a master-planned mixed-use development project on Charleston’s Upper Peninsula, constructed by Woodfield Development.
Robert H. Spratt Jr., president of Hill Partners Inc., stated, “Barry’s is the perfect addition to our merchandising plan for Morrison Yard.” He added that their commitment to premier health and fitness options, upscale dining, and beauty services will be fortified by the addition of this new and market-exclusive tenant.
Barry’s unique offering at Morrison Yard will include its signature Red Room. Characterized by dim red lights, the Red Room houses a booming sound system with playlists curated by top-tier instructors, antimicrobial rubberized flooring, weights, bands, benches and state-of-the-art Woodway treadmills.
Apart from the Red Room, Barry’s will also offer a Fuel Bar for pre-and post-workout shakes, and locker rooms stocked with premium amenities like Dyson hair dryers and OUAI’s best-selling products. This facilities are put in place to offer maximum comfort for every fitness enthusiast that steps through their doors.
With the opening of Barry’s, downtown Charleston is set for an unbeatable fitness experience. The impact of the fitness studio’s arrival extends beyond bringing a new vigor to the local fitness scene. It stands as a testament to the continued growth and diversification of the local economy. As the residents of Charleston eagerly await the opening of Barry’s, the fitness studio’s upcoming entry into South Carolina is set to bring fresh momentum to the local fitness scene.
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