Alcove Market Continues Smoothie Series with Spicewalla
alcovemarket.com | @alcovemarketchs
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WHO: Alcove Market, the neighborhood café and specialty market from the luxury hospitality portfolio Easton Porter Group, is excited to team up with award-winning Chef Meherwan Irani of Chai Pani and his spice brand and newest retail shop, Spicewalla, located at 49 John St. in Charleston, SC.
WHAT: This partnership marks the second collaboration for Alcove’s Allstars Smoothie Series – an ongoing initiative aimed to provide guests with unique smoothies by collaborating with like-minded partners from various industries within the Charleston community. Beginning November 1 through the end of the year, Alcove and Spicewalla invite locals and travelers to visit Alcove Market to sample their newest creation, The Gingerbread Smoothie. Designed with the holiday season in mind, The Gingerbread Smoothie is made with Spicewalla’s signature gingerbread blend featuring hints of cinnamon, ginger, nutmeg, allspice and clove.
WHY: Founded in Asheville, North Carolina, Spicewalla has deep roots in the Western North Carolina area and was impacted by Hurricane Helene. Alcove Market will donate $1 of every smoothie sold during the series to the Southern Smoke Foundation, a nonprofit organization that supports members and friends of the food & beverage community during times of crisis. Proceeds from The Gingerbread Smoothie will be donated to the foundation, which is aiding over 3,000 applicants seeking support due to Hurricane Helene.
WHEN: The smoothie is available at Alcove Market from November 1 – December 31. Alcove will continue the smoothie series in 2025 and looks forward to announcing the exciting partner line up in the coming months for the year ahead.
TRY THE SMOOTHIE AT: Alcove Market
320 Broad St Suite 155
Charleston, SC 29401
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ABOUT EASTON PORTER GROUP
Easton Porter Group is a luxury boutique hospitality company that creates unique and unforgettable experiences that elevate the art and joy of travel. Each concept conveys authentic character and charm relative to its location—offering guests memorable experiences and showcasing a sense of place through design, culinary arts, thoughtful programming, and more. Easton Porter Group’s portfolio of luxury properties includes Costa*, Alcove Market, Zero George Hotel, Restaurant and Residences, Wild Common, Cannon Green, Pippin Hill Farm & Vineyards, and Crossroads Inn. For more information, visit eastonporter.com.
ABOUT SPICEWALLA
Chef Meherwan Irani founded Spicewalla years after opening his first restaurant in Asheville, NC, Chai Pani, which was named Outstanding Restaurant by the James Beard Foundation in 2022 and changed the perception of Indian food in America. With Spicewalla, he and his team of chefs, creators, and enthusiasts are on a quest to help consumers harness the power of fresh and high-quality spices to become better cooks. Spicewalla offers chefs and home cooks 250+ small-batch spices and 60+ exclusive blends that are roasted and packed by hand in Asheville. Spicewalla’s immersive retail stores are located in Asheville (Grove Arcade, 1 Page Avenue) and Charleston (49 John Street). Taste & believe! spicewallabrand.com
MEDIA CONTACT:
bread & Butter
eastonporter@wearebreadandbutter.com
Abigail Purvis
Abigail Purvis | https://www.alcovemarket.com/?utm_source=google&utm_medium=wix_google_business_profile&utm_campaign=13822784906127015579
bread & Butter | abigail@welovebreadandbutter.com
