Your website’s SEO is essential to attracting customers, but you may not be getting the traffic you want because you’re not targeting the right keywords. Potential customers are searching for terms you may not have even considered. By expanding your keyword list, you can reach a wider audience and bring more people to your site.
So don’t be afraid to try new keywords and broaden your reach. You may be surprised at the results you get!
Very Few People Search For Your Business Name
Most people are not aware of your business until they see your ad or find you in the search results. They are usually looking for a business that suits their needs rather than specifically searching for your business by name. Therefore, unless you are a nationally recognized brand, it is unlikely that people will be searching for your business name on Google.
To increase the chances that people will find your business when they are looking for the services you offer, focus on using keywords that describe what you do and the areas you serve.
People Don’t Just Type In Your Product Name
When individuals are looking for a product or service, they don’t just enter the name of what they want. People search for things in various ways depending on where they are on the buyer’s journey. For example, a person who is just starting to look into a product or service might use broad, all-encompassing keywords such as “HVAC services.” A buyer who is ready to buy, however, will utilize more precise terms like “AC repair in Charleston” or “HVAC company near me.”
This shows they are narrowing down their options to businesses by location.
What Does This Mean for Your SEO Strategy?
It’s important to think like your customer when you’re trying to figure out the right keywords to target for your SEO plan. What would they search for if they were looking for a business like yours? Here are a few tips to help you get started.
SEO Tip 1: Use Location-Specific Keywords
If your business is geographically catered to a certain area, make sure to use location-specific keywords on your website. This will help you rank higher on search engines for customers searching in that area. For example, if you have a home remodeling company in Los Angeles, you would want to use keywords like “home remodeling company Los Angeles” or “Los Angeles home remodeling company.”
However, Los Angeles is a big city, so you could target keywords like:
“home remodeling company in Pasadena,”
“Long Beach home remodeling company,”
“Beverly Hills home remodeling company,”
“Malibu home remodeling company,”
“Culver City home remodeling company,” and so on.
These keywords target the specific areas within Los Angeles that may be less competitive to rank for but are more rewarding for a small business or startup. By ranking for these keywords, you are more likely to get high-quality clients.
SEO Tip 2: Use Long-Tail Keywords
Garnering traffic from search engines can be a tough feat- after all, there’s stiff competition out there for those top spots. One way to give your website the best chance at ranking high is by using long-tail keywords related to your business.
What are long-tail keywords? They’re two or more words strung together that usually are more specific (and therefore, descriptive) than a single word.
People use long-tail keywords in a variety of ways. They might be:
– Searching for a product or service that solves a problem they’re facing
For example, If you own a pastry shop, a long-tail keyword could be “gluten-free, vegan cupcakes near me.”
– Trying to find out how to do something
For example, “How to make a perfect pie crust” or “Best way to increase website traffic.”
– Seeking a specific type of product or service to suit their personal needs
For example, “Top miter saws for woodworking.”
– Looking for a location-specific business or service
For example, “dentists in Baton Rouge, Louisiana.”
By using these longer, more specific keywords in your SEO, you can target people who are further along in their buyer’s journey and more likely to convert into paying customers. So, if you’re ready to take your website’s ranking to the next level, start brainstorming some long-tail keywords related to your business!
SEO Tip 3: Don’t Forget About Mobile Users!
In today’s fast-paced world, it’s more important than ever to make sure your website is optimized for mobile users. According to Google, 63% of searches come from phones and 27% from voice searches.
With more and more people relying on their mobile devices for information, it’s crucial to make sure your site is mobile-friendly. This means creating content that is easy to read and navigate on a small screen. It also means using location-specific keywords if you’re a business that serves customers in a specific area.
By keeping mobile users in mind, you can ensure that your website is one that people will want to visit again and again.
Bonus SEO Tips
Have Responses For User Queries That Trigger Emotion
Users search for things that they need, and a lot of the time, these needs are emotional. For example, if someone is searching for “the best way to lose weight fast,” it might be because they feel insecure about their body.
Or if someone is searching for “how to make money fast,” it could be because they’re stressed about their finances or worried about their future.
As a business owner, you can use this to your advantage by using keywords that trigger emotions like these on your website.
By using keywords that target these emotions in your SEO strategy, you can more easily connect with your audience and get them to conversions.
Dispelling The Myth: National SEO Is The Way To Go
SEO is often a topic of much debate. One common misconception is that in order to be successful, you need to rank for national keywords. However, this could not be further from the truth!
Ranking for national keywords is often much more difficult (and expensive) than ranking for local keywords. By chance, if you do rank for national keywords, you will likely get a lot of clicks from people who are not in your target market or who are not ready to buy.
This is why it’s important to focus on ranking for local keywords instead. When you do this, you will be more likely to get clicks from people who are actually in your target market and who are ready to buy.
So, if you’re a local business, it is worth focusing on local SEO and targeting long-tail keywords specific to your location.
Do you need help getting your business seen online? Are you feeling overwhelmed by SEO? Don’t worry; We have the best 10 SEO Companies in Charleston, SC, to help You!
We specialize in helping businesses increase their online visibility and reach their target customers. Whether you need help with SEO strategy, keyword research, content creation, technical SEO, or anything else related to SEO, we can help you get the results you need. Contact our team to Get a Free Quote from the top SEO Companies in Charleston, SC.
