Charleston’s Local Businesses are Thriving with Experiential Retail
Charleston, known for its stunning history and vibrant culture, is buzzing with life as it sees a blossoming trend making waves across the retail scene. While big-name stores like Target and Louis Vuitton often steal the spotlight, an array of local businesses is stepping up to the plate, showcasing the heart and soul of this charming city. From unique goods to friendly faces, local entrepreneurs are redefining the shopping experience, leading to a robust boost for Charleston’s economy.
Finding a Home in Small Business
Take, for instance, Casey Berry, the proud owner of Paper Canopy, a delightful little stationery shop tucked away on Spring Street. Casey, who opened her store just a year ago, is not just selling stationery; she’s also creating a community. “For the locals, it has been so well-received,” Casey shares. What makes her shop so special is the hands-on experience she offers. Shoppers can actually try out products right there in the store. That warm, personal touch is something you simply can’t find in larger chain stores.
Transitioning back to the Lowcountry after spending years in Colorado, Casey opened her shop with a mission to keep it personal and engaging. With nearly 200 vendors offering up their creativity, Paper Canopy showcases unique items that might just surprise you. “Everyone has been so generous with information and resources,” she says. This support from fellow small business owners has fueled her desire to thrive in what can be a challenging environment.
The Heart of Experiential Retail
The concept of experiential retail is catching on in Charleston, which director of advocacy and communications at Lowcountry Local First Jordan Amaker describes as businesses that create memorable experiences for customers by sharing the stories behind their products. “The citizens of the Lowcountry care a lot,” Amaker explains, noting that shoppers are becoming increasingly mindful about where they spend their money.
By consciously choosing to shop at local businesses, community members are not just purchasing items; they’re investing in their hometown. For each dollar spent at a local retailer, three times more stays in the community compared to spending at national chains. This means that every penny is helping to keep Charleston vibrant and full of life.
Supporting Each Other Against Challenges
Despite the bright outlook, small businesses in Charleston do face their fair share of challenges. High rental prices and pesky credit card fees can make things tough for new ventures. However, spirits are high! According to a survey, 82% of businesses associated with Lowcountry Local First are feeling optimistic about pulling through their revenue projections this year.
Not only does every purchase at these local gems help keep something uniquely Charleston afloat, but it builds a sense of community. HART Jewelry, founded by sisters Hart and Curry Hagerty, is a perfect example. This local brand, known for its charm-heavy jewelry, promotes local pride while also reaching out to a wider audience. “We’re really proud to be based in Charleston but we’re striving to build a global brand,” Hart shares. It’s a beautiful blend of local essence and broader ambitions.
Join the Movement!
As Charleston continues to grow, the importance of supporting local businesses cannot be overstated. Whether you’re picking up a unique greeting card at Paper Canopy or snagging a pair of earrings at HART, your choices matter. Each shopping trip can have a ripple effect, creating more jobs and helping our community flourish.
So, the next time you’re out and about in the Holy City, why not check out a local shop? Experience the warmth, creativity, and genuine human connection that comes from buying local. It’s not just shopping—it’s an investment in Charleston’s future!
